Gelato announces TikTok Shop integration

GaryPageau ,

On-demand print production platform Gelato announces its integration with TikTok Shop, allowing U.S. and U.K. creators and e-commerce sellers to offer products directly on TikTok. Social shopping—the ability to purchase directly within social media apps—is transforming e-commerce, according to Gelato. With #TikTokMadeMeBuyIt accumulating more than 10 million posts, and 83 percent of users reporting that TikTok plays a role in their purchasing decisions, the app is proving itself one of the leading destinations for social commerce. This integration allows creators to tap into this massive opportunity, easily expanding their reach and converting engagement into sales.

Tiktok creators can design, add and manage products from Gelato’s easy-to-use interfaces and fulfill orders directly from TikTok. With Gelato, products are made locally and only after an order is placed, which means faster deliveries and fewer shipping delays, the company claims. This ensures a smoother experience for customers. Gelato has also curated products tailored to TikTok’s audience, ensuring a smooth and reliable shopping experience.

“At Gelato, we’re excited to help drive the future of e-commerce through this partnership with TikTok,” said Henrik Müller-Hansen, founder and CEO of Gelato. “Today’s consumers— particularly Millennials and Gen Z—care deeply about sustainability, speed of delivery, personalization and mobility. With this integration, creators can combine community, content, and commerce, all while delivering high-quality, locally produced products more intentionally. This is the next era of e-commerce, where social engagement meets smarter, faster, and greener production.”

  • Seamless selling: Creators can begin selling custom products to their followers with just a few clicks.
  • More sustainable: Gelato’s largest network of local, on-demand production partners enables the shift from centralized mass production to local on-demand, cutting down waste and carbon emissions while supporting local economies.
  • Reliable shipping: With products made and shipped closer to customers, shipping distances are minimized, meaning faster and more reliable deliveries.
  • Support for creators: Gelato provides resources and customer support to help creators grow their businesses and compete in a global market.